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Bulgaria to launch new tourism strategy

tmbulgaria.com, 22 December 2010

Bulgarian Ministry of Economy, Energy and Tourism presented new project for the establishment of Bulgarian new tourism brand.

The project will cost 2.9 million leva. Operational Program Regional Development provides the funding. The project will focus on analyzing tourism market in Bulgaria.

Experts from the Ministry will make brands for different tourism types - rural, eco, cultural and spa. During the project the Ministry will analyze tourism strategies of Bulgaria’s competitors.

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