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Bulgaria presents ''magical" advertising campaign in London

information by www.wtmlondon.com

Bulgaria is taking part in a World Travel Market (WTM) 2011. The largest tourist exhibition in the world takes place from 07 November – 10 November 2011 in London, Great Britain.

5,121 exhibitors from 187 countries takes part in the event. The Bulgarian stand with an area of 292 square meters features representatives of 22 tourist organizations.

As it prepares to position itself as one of the key international tourism destinations for UK tourists, Bulgaria’s Deputy Minister of Economy, Energy and Tourism, Mr Ivo Marinov and Mrs Anelia Genova, Director of Marketing for Tourism were in London to announce Bulgaria’s tourism strategy for the next decade, including the launch of an enhanced advertising campaign titled ‘Bulgaria: Magic Lives Here’.

Known primarily as a beach and skiing destination, Bulgaria is keen to showcase its other attractions including a rich history and culture, a diverse nature and delicious food and wine. Bulgaria also wants to turn the spotlight on some of its fast-expanding tourism products including city breaks, spas and eco-tourism.

Scheduled for launch in November 2011, the campaign will reveal little-known aspects of Bulgaria such as a heritage steeped in rich history and culture, a diverse and beautiful landscape and its natural mineral springs. The campaign’s underlying message is that Bulgaria is both ‘unexpected’ and value for money.

The media campaign consists of advertising in print and electronic media in the UK, the internet and outdoor advertising. Advertisements, advertorials and articles about Bulgaria will be published in specialised travel media as well as in more general media. The television campaign includes four new promotional videos of Bulgaria – “Image”, “Nature”, “Culture” and “Spa & Wellness”. The other components of the campaign are outdoor advertising with more than 200 locations in England and Scotland, as well as internet campaign encompassing 7 web-sites.

World Travel Market (WTM) is the leading global event for the travel industry to meet, network, negotiate and conduct business.

All sectors of the travel industry are represented including Tourist Boards, Airlines, Cruise, Hotels, Luxury, Responsible Tourism to Technology and Online Travel.

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